Olympia Fitness Weekend Announces New Ownership After Landmark Deal

itness Industry Celebrates Landmark Deal as Olympia Announces New Ownership — Mark Wahlberg.

It’s known as the Super Bowl of the fitness industry — and now it’s under new ownership! The popular Olympia Fitness & Performance Weekend event has been sold to industry insider Jake Wood as part of a blockbuster deal ahead of its 2020 competition series.

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After experiencing one of its most prosperous years in 2019, the Las Vegas-based fitness extravaganza and bodybuilding world championship was approached by the Arizona businessman about a possible acquisition. The deal would ultimately include the purchase of Muscle & Fitness, the fitness category’s flagship publication.

The event is a hotspot for celebrities, and it was recently announced that Shaquille O’Neal will serve as the 2020 Olympia Weekend Ambassador for this year’s expo, which will be held from September 9 to September 13. Last year, Mark Wahlberg joined the showcase event and said in a statement that he left feeling “enough inspiration and energy to fuel an entire year of workouts.”

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Chief Olympia Officer Dan Solomon opened up about the landmark change in ownership, telling Us Weekly, “As we roll out a unique media and event integration, we are strengthened by significant resources brought to the table by our new owner. Jake is a visionary and his track record for success speaks for itself.”

In addition to the Mr. Olympia competition, the inclusion of the Muscle & Fitness, M&F HERS and FLEX brands in this acquisition has created a consolidated social media audience of nearly 17 million fitness-driven followers. Founded by fitness pioneer Joe Weider, Olympia Weekend returns to Vegas in September with a jam-packed schedule of events, including kickboxing, wrestling and Taekwondo.

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Visit MrOlympia.com for tickets and exhibitor opportunities — and don’t miss out on the chance to buy VIP ticket packages later this month.

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